Here’s How To Find Out What Your Audience Wants

I frequently get this question: how do I find out what my audience wants so I know exactly what to create for them?

Sound familiar? Have you ever wondered what content you should be creating in order to attract the right people to your business?

I’ve got 3️⃣ tips for you.

Here are three ways you can quickly find out what they want and how they want to get it from you:

1️⃣ Social media polls. Run short one-question multiple-choice polls on the social media platforms where you know your ideal audience is hanging out. Stick to giving 3–5 options to choose from. They’re easy to set up on LinkedIn, Facebook, and Twitter.

2️⃣ Send a one-question survey to your email list. After all, they have already indicated they want something from you by subscribing to your email list. Ask one question, give them a few choices and ask them to reply to your email.

3️⃣ Once you’ve narrowed down the topics your audience wants to know more about, run the top one or two keywords through my favorite tool, Answer The Public. You’ll quickly learn what their top questions are about the topic.

And, once you know what they want to be solved, then what exactly do you offer?

This free list of 51 Opt-In Incentive Ideas from Cindy Bidar is a great resource for getting inspired about what and how you can deliver a useful gift your peeps really want.

Why is that important?

Because it’s a short leap from quickly solving a problem to becoming trusted by your audience, knowing you can deliver exactly what they want. Get the free list of opt-in ideas here: You can get the 51 Opt-in Incentive Ideas here.

Have questions about this process? Post a comment or send me a message and I’ll be happy to chat with you.

And here’s a blog post that has more info about lead magnets. 😎

About Denise Wakeman

Denise Wakeman is the trusted Founder and Chief Guide at Adventures in Visibility. She has traversed her way through decades of tough digital terrain and is here to safely show you the way. With appreciation and respect for your business, Denise will help you discover rewards that are hidden just beyond the bend. With her by your side, you will increase your online presence, become visible and attract the exact clients who most need what you have to offer. Connect with Denise on Facebook, LinkedIn, Instagram, and Twitter.

Read this post and more on my Typeshare Social Blog



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store