7 things to keep in mind when you create a lead magnet
…follow these steps when you outline a digital download (free or fee)…
Following a few simple “best practices” when you set out to create a new lead magnet or entry-level digital product, will save your time and make it a breeze to create.
When you have a good idea of exactly what your audience wants from you AND it aligns with your business goals, then the next step is to outline the content you’re going to create.
The points below from a workshop I’ve been teaching are a checklist of current best practices for you to consider as you outline your offer.
Start outlining your content with this info in mind:
- Make it easy to consume — SHORT!
- Stick to ONE idea. ONE goal.
- Offer a quick win. Instant gratification.
- Specific to your desired audience.
- Create transformation, no matter how tiny.
- Address a problem your audience already knows they have.
- Align with your business goals.
The list will guide you through the outline and the actual content creation. The format of the content isn’t relevant (audio, video, text, worksheets, etc.), though your outline may reveal the format as you develop it.
I think you’ll find it faster and easier to create your lead magnet by following these tips.
Is there another tip you’d add to this list?
Or have a question about these practices? If so, post in the comments or send me a private message with your questions.
About Denise Wakeman
Denise Wakeman’s motto is “Just say yes!” After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook, LinkedIn, Instagram, and Twitter.
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